Increase Visitor to your site

All of us want more visitors to our site, even if we don’t know where they come from. The more visitors we have, the more likely one of them will want something from us, either buying a product or contacting us to do work for them.

My company is a service company. I want more visitors to my site so I implement a variety of strategies to get those visitors to my site. Through my design and Calls to Action, I try to get those visitors to get in touch with me.

I average over 4,500 visitors to my site through search engine optimization and links from other sites. These are some of the things I do to get more visitors:

Search Engine Optimization

My site has been around for almost eight years and I’ve worked hard over the years to show up high on the rankings for the most popular searches that are relevant to my company. I regularly show up in the top five rankings for the most popular searches, which for me is anything that has to do with web design and Internet marketing in Denver. I find I’m able to make a lot of sales when people click on my listing for these phrases.

Because of the nature of search engines, I also get non-relevant visitors to my site. This doesn’t hurt me but it also doesn’t help me a lot as far as I can tell. But every so often I do get a sales lead as a result of some of the non-relevant phrases.

Pay Per Click Visitors

Because visitors are so important to the success of my visitors, I’m willing to pay for them to come to my site through such services as Google Adwords and Yahoo! Search. Some phrases are very expensive but they are worth it if I can convert some of these visitors to sales. I’m also able to track my results so I know which phrases are converting to leads.

Incoming Links from Other Sites

Incoming links are important to the search engines. I have submitted my site to a variety of directories over the years, as well as relied on other sites just to link to me naturally. I try to get one-way links to my site because this is what the search engines like. Not only do they help with my optimization, but sometimes these links will actually yield visitors from these directories. Work to get links where you don’t have to send back links to the other site.

Building More Web Sites

We have created micro-sites for our own company and for clients which are focused on a particular key phrase or product. We use a unique domain name and focus on that keyword phrase throughout the site. But this should be done only after working to death your main site – the age and the size of your main site is what is important.

Several years ago I was working at another internet marketing company that had a client who got in trouble with the state for deceptive practices. When you Googled their name, there were two sites that were on the front page that were really killing them. There marketing director told me it was costing them millions of dollars in canceled orders. This company wanted to knock off these two sites from the front page of Google for their company name. We created several micro-sites with unique content that were big enough and focused enough to show up on that front page of Google for the company’s name. The plan worked well to push the two bad sites off the front page of Google.

The rest of the story is that it also helped push me out of company because I didn’t want to spend my days helping companies who participate in deceptive practices. So I left the other Internet marketing company to go back to my own company and work for companies that I could market in good conscience.

Create a Blog

There are two good reasons to have a blog on our site. One, each new blog posting generates more pages on your site, which the search engines like. And two, a blog posting allow you to focus on keywords that you are interested in showing up for in the search engines. This is because the search engines like fresh content that is focused.

There was a commercial here in Denver for a car dealership where they ended the commercial by saying to Google them at “Pontiac Denver”. This didn’t make sense to me. I thought they should put up their web site instead. So I did an experiment with it on one of my blogs to see if I could get some results. Within a couple weeks on was on the front page of Google for that term, and am currently at #11 more than a year and a half later.

Buy Banner Ads on Other Sites

Through Google Adwords, you are able to display a text or graphical ad on web sites that are relevant to your company. Through these placement-targeted campaigns, you choose which sites you want your ad to show up. This can add many visitors to your site. There are other services out there besides Google Adwords where you can put a display ad. The success of your campaign is determined by the relevancy of your ad, as well as the quality of your ad.

Put an Ad on Your Newsletter and Other Relevant Newsletters

I think most companies should implement a regular email marketing campaign to the people in their database. You can grow this list by creating a sign up form on your site. All of the major email marketing service providers allow you to do this. For smaller lists, Vertical Response and Constant Contact are good services to use. By putting links within your email newsletter, you can get more visitors to your site. And you can track exactly who is clicking on which link. You can also advertise on the industry newsletters. Many companies have good programs for this.

Getting visitors to your site is important to the overall growth of your company. A good combination of search engine optimization, paid search, directory listings and email marketing will make this happen. Make sure your site is set up to receive these visitors and convert them to leads or sales.