Internet Marketing Strategies

No matter how nice looking your site is or how crafty your internet marketing strategies are, there is one principle which makes all of the difference: To get people to buy requires writing great sales copy. This one principle is at the core of all great internet marketing strategies and you have to have it in place to win. Of course, you could always hire a copywriter to do the job for you. However, you are going to be writing emails, blogs, articles and dozens of other things in order to support your internet marketing strategies. So as a business owner, you are going to have to be able to write words that sell if you want to win in your internet marketing strategies. Here are some ways to do that.

The Persuasion Paradox

First, persuasion is highly over rated as a method for creating great sales copy or in any of your internet marketing strategies for that matter. Yes I went there. As a professional copywriter, sales trainer and personal coach I can tell you that people are very seldom persuaded to do anything. When they are, the commitment is not likely to last that long. Instead, the trick to good sales writing is helping people to realize that taking advantage of your offer is really their idea.

Think about it, have you ever tried to get someone to do something and they did not do it simply because they didn't want to be persuaded or sold? Have you ever done this yourself when someone else tried to tell you to do something? People are much more inclined to take action if they think that it was their idea in the first place. This principle needs to be the key factor in all of your internet marketing strategies, especially your sales writing.

Narrow it Down

This means that the first thing you do is make sure that you are talking to the right person. Too many people online try to create a message that addresses a large group of people. It is far better to make your message as relevant and as focused as possible so that you can address your customers as personally as possible in your copy. This requires you to have internet marketing strategies which promote a product which solves a specific problem for a specific group of people. This will insure you that your customers are people who already have the idea in mind to buy something which can solve their problem.

And Now What?

Once you have this, the key to uncovering people's inner desire to buy your product is questions. Questions that get your customer thinking about their problem and about what it may be like to be rid of that problem are much better than statements about how great your product is or about how much pain your customer is in. You know what it's like to be in pain don't you? How does it feel to see customers going to your site and not buying anything? What would it be like if you could get them to take you up on your offer?

What would you do with the money? Well, what if you knew for sure what kind of writing would inspire your customers to pull out their credit cards and to buy your products again and again and again? Do you think that you would ever have trouble making money if you could write this kind of copy to support your internet marketing strategies? What would you do with the money? You may have heard that there are a ton of people on the internet making all kinds of money. So when is it going to be your turn?