Monday, September 7, 2009

Increase Web Traffic and See Your Business Soar

Increasing web traffic means increasing the number of visitors to your website. This will naturally increase your client base which in turn will help your business to soar to great heights. Several techniques and methods are available which you can adopt to increase traffic to your website. Out of these some will work really well for your needs and you have to carefully choose those to ensure your win. Some methods are totally free of cost and simple enough for you to carry out yourself with so much learning material readily available on the net. Some others will cost you. But free as well as cost methods are known to work wonders in increasing hit rate to sites.

One of the most important steps which you just cannot do without is the SEO technique. This stands for Search Engine Optimization - optimizing your site to ensure that your URL is shown in the top page of important search engine results. For instance assume some one is searching using a keyword relating to your services. If your site has been properly SEO optimized for that keyword then automatically your site shows up near the top of the first result page. The likelihood of the person clicking on your site becomes very high. So selecting the right keywords and introducing them at all critical points in your web pages like the home page and in the HTML tags is the way to SEO your site. Also it is important to have image text mentioned in the ALT tag so that search engine can look for such images also. In this context re-designing your website to be user friendly and intuitive pays. A person visiting your website for the first time should find it easy to navigate and quickly zero in on the info he is looking for which could be a product or service.

Putting up reciprocal links and banners on other sites is the next best thing you can do. First you need to figure out sites that offer similar services like you do. From these you can select those that already attract heavy traffic and strike a deal with them for reciprocal linking or link exchange. The principle is that you display their URL while they display yours. Banners are also similar where you have a small banner put up on allied sites with some interesting information that will prompt visitors to click on them to reach your website. In this method the critical point is to select the right sites that will make a difference.

You can write articles by choosing topics that are connected to your business and mention your site URL in the middle or end of the article in a subtle manner. Next is for you to submit them to various ezine sites and forums that are relevant to the field of your business. There are many more such techniques which can increase web traffic and you could even take the help of professionals who will help you achieve this easily and quickly.

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