Keywords are very important when it comes to engine optimizing and gaining higher search engine rankings.Your advertising campaigns and any other optimization methods you may be using are useless without the relevant keywords and keyword phrases.
The higher the engine ranking, the higher the traffic flow you get to your website the more chance you have of selling your product.Your search engine ranking can also give an indication of the credibility of your website to your visitors.
Different sites have different search engine optimizing aims,some search engines use the broad search engine method, this method attracts all sorts of traffic and is used mainly for directories and periodicals.
Some websites attract a more targeted niche market, this is because of the specific keywords used to attract the type of quality visitor that they are after in their particular niche.
Research your keywords with care and only use keywords that are relevant to your subject, keyword selection tools will help you to do this.Use 5 to 9 keywords on your web page and spread them over your content to one or two keywords per paragraph depending on the length of the paragraph.
It is worth taking note that it is easier to get a good rank for keyword phrases that are longer, these are known as long tail keywords.
Some popular keyword tools for advertising:
1) Google AdWords is the most popular keyword tool on the market to day and will certainly be of use to you.
2) Word tracker: Use this database for your search engine terms it will give you information on how often a term is used, and the number of competing websites that are using the same phrase or term.This keyword tool will help you to find suitable keywords that are in anyway relevant to your niche.
3)Overture Keyword Tool: A keyword selection tool shows the number of searches a month that is used in the overture network,it also uses pay-per-click bids and a Return On Investment.
4) Keyword Destiny and Prominence Analysis: A keyword tool which analyzes the words used on a web page,it also shows the number of times the word was used and an analysis of a competitive URL.Other information includes word count,prominence values,the location of relevant keywords on the web page,and density percentages.
Use the best keyword tool that works for you.
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